Little Black Bag Raises $2.75M From GRP, Chamath P., David Tisch And Others

There is something to be said about the serendipity of shopping in a brick and mortar stores, especially when you're buying fashion. The dilemma with clothing is that you don't know what you'll like until you get to the store and are presented with an array of options, and that perfect thing you never though you'd like. Perhaps this is why people stock up sartorially in actual stores -- Part of the fun of shopping is the sense of discovery involved in finding and loving items IRL. Attempting to bring some of this spontaneity back, startups like Stylemint and Birchbox are trying to make the online shopping experience as novel as the offline. A new addition to the spontaneous online shopping club today is startup Little Black Bag, which takes off on the Japanese shopping concept of fukubukuro, or ?lucky bag sale," where shoppers buy a mystery bag of fashion products and the trade those items with friends.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/2RcyeMEji-Y/

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