Zynga And CBS Are Working To Bring Draw Something To Primetime TV

So you wondered how Zynga was gonna make money off its $210 million acquisition of OMGPOP? How about this: Hit game title Draw Something will soon be at the center of a new primetime game show, according to a report by Variety. The show's pilot, which was picked up by CBS after an apparent bidding war, will be produced by Sony Pictures Television, Ryan Seacrest Productions, and Embassy Row. According to Variety, the pilot concept will pit multiple celebrities and users against each other in front of a studio audience, translating a title most people play in their spare time while commuting or before bed into a hilarious new game show. Viewers at home will reportedly also be able to play along with the folks on TV. While Ryan Seacrest will help produce, he won't have an on-air role. A host has yet to be picked for the project.

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